Amazon’s Press Release and FAQ

This article introduces a practical guide on Amazon’s Press Release and FAQ (PR/FAQ) approach, emphasizing its crucial role in the ‘Working Backwards’ strategy for product development. It consolidates important starter instructions for those new to PR/FAQ writing, aiming to make the process more accessible and practical. The author shares insights and templates to help product managers (PMs) craft their first PR/FAQ, highlighting its value in strategic product thinking and execution.

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