The Arc Product-Market Fit Framework

This article discusses a framework to assist startups in understanding their product’s position within the market. It outlines three archetypes: ‘Hair on Fire,’ ‘Hard Fact,’ and ‘Future Vision,’ each offering a unique perspective on product-market fit. Through examples and case studies, the article explains how startups can navigate their path to success by understanding customer-product dynamics, distinguishing themselves in competitive landscapes, and innovating for the future. It emphasises the fluidity of product-market fit and how companies can transition between these paths over time, using companies like Apple as an example.

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