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"Coaching for Sanity" discusses the underutilized potential of coaching within startups, especially during growth phases. The author, Aviv Ben-Yosef, emphasizes the importance of properly applying coaching to empower individuals and amplify their positive impact on the organization. He outlines a nuanced approach to coaching, moving beyond a binary view to adapt strategies based on risk and urgency, thereby fostering an environment conducive to learning and adaptation.

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