Unlocking the Power of Hypothesis-Driven Consulting: How AI Makes the MBB Approach Accessible to All

The article explores how artificial intelligence is breaking traditional barriers in strategy consulting by making the hypothesis-driven methodology accessible to smaller firms. Historically reserved for major consultancies like McKinsey and Bain, this method involves structured problem-solving that AI tools like Hypothesis3 now simplify and democratize. With AI, firms of any size can attain the rigor and insight of larger consultancies, leveling the competitive playing field and elevating strategic impacts.

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