The Rise of the GTM Engineer

Go-to-market (GTM) Engineers are emerging as a crucial role in adapting to the rapidly evolving landscape of technology-driven sales and marketing. This article, co-published by Brendan J Short and Jason Saltzman, explores the significance of this new role. GTM Engineers leverage AI, automation, and data analytics to optimize sales strategies and enhance customer engagement throughout the entire lifecycle, from lead generation to customer retention. The piece highlights major industry trends that contribute to the rise of GTM engineering, such as AI-driven personalization and sales automation, and provides insights into why this role may become integral for future business successes.

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