ADEPT: The Product Discovery Framework that Fits on a Sticky Note | by Maret Kruve

ADEPT is a lightweight product discovery framework that evaluates ideas across five dimensions—Attractive, Doable, Effective, Practical, and Targetable—by rating each factor's confidence level and backing it with evidence quality, from hunches to statistical proof. The method combats common pitfalls like assumption blindness and false consensus by forcing teams to distinguish between what they think they know versus what they actually know, fitting the entire assessment on a single sticky note within minutes.

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