Brewhaha: Turns out machines can’t replace people, Starbucks finds
2025-04-30
Starbucks has discovered that machines cannot fully replace human staff, as their attempt to automate operations resulted in significant drops in sales. CEO Brian Niccol announced that the company is shifting focus back to human labor to improve efficiency and customer experience. This change in strategy follows underwhelming Q2 2025 results, highlighting the importance of personal interactions in their business model.
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