Hollywood-AI battle deepens, as OpenAI and studios clash over copyrights and consent
OpenAI's new Sora 2 tool enables users to insert real people and copyrighted characters into AI-generated videos, triggering swift legal challenges from Hollywood studios and unions over unauthorized use of likenesses and intellectual property without compensation. The dispute centers on fundamental questions of copyright ownership and consent, with the entertainment industry arguing that well-established copyright law requires explicit permission and payment, while OpenAI claims the tool creates opportunities for rightsholders to engage with fans. This conflict between Silicon Valley's rapid innovation approach and Hollywood's strict intellectual property protections will likely determine the regulatory and legal framework governing AI's role in entertainment.
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