UK actors vote to refuse to be digitally scanned in pushback against AI | Television

UK actors' union Equity held an indicative ballot in which 99% of members voted to refuse digital facial scanning on set, signaling strong opposition to AI-generated likenesses without performer consent and willingness to take industrial action. The union plans to negotiate new minimum standards with UK producers (Pact) to secure legal protections around biometric data use, potentially holding a formal strike ballot if negotiations fail. Concerns have intensified following high-profile cases where actors discovered their likenesses could be exploited indefinitely under vague contractual language, with the union arguing that performers deserve the same control over body scans as they have over nudity clauses.

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