Why Apple is Taking a Small-Model Approach to Generative AI

Apple introduced its new generative AI offering, Apple Intelligence, at WWDC 2024. Unlike larger models from competitors, Apple’s approach focuses on smaller, customized models integrated seamlessly with its operating systems to prioritize a frictionless user experience. Apple Intelligence is designed to handle various tasks while maintaining privacy and efficiency, with the speech generation and image creation models being processed on-device for speed and user focus.

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