Beware the Intention Economy: Collection and Commodification of Intent via Large Language Models · Special Issue 5: Grappling With the Generative AI Revolution
2025-06-30
LLMs enable a new "intention economy" where companies capture and commodify human motivations and desires through hyper-personalized manipulation, natural language analysis, and inference of both explicit and implicit intent signals—extending beyond the attention economy by targeting not just what users attend to, but what they want to want. Tech companies are racing to develop infrastructure that elicits, forecasts, and modulates human plans and purposes across mundane and consequential decisions, then sells this behavioral and psychological data to the highest bidder.
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