Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol

OpenAI is launching Instant Checkout in ChatGPT, enabling U.S. users to purchase directly from Etsy sellers and soon from over a million Shopify merchants without leaving the chat interface. The feature is powered by the Agentic Commerce Protocol, an open standard co-developed with Stripe that allows AI agents to facilitate purchases while merchants retain full control over payments, customer relationships, and fulfillment. OpenAI is open-sourcing the protocol so other merchants and developers can build integrations, with multi-item carts and regional expansion planned for the future.

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